It has to adhere to the aesthetic appeal that matches your brand. The logo should be legible, readable, of the right size and scalable.Ī font’s size and style are crucial it should balance not too small or too big simultaneously, not too loud or too bold.
As the Logo is the face of your Company, it needs to be well thought out and must align with the brand’s image, values and message. Selecting the right font can affect how your logo finally looks like. In many cases, the wrong selection of logo font does more harm than good. Something similar happens when the font for your Company’s Logo goes wrong. Have you ever taken an eye test where the optometrist asks you to read some letters or symbols? How does it feel when you are trying to read them but it’s illegible or a sore to your eyes?
